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2024 CYBER WEEKEND SALE
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Where we make the best lures in the U.S.A.

 

About us

Founded in 2002 by Andre Moore, Reaction Innovations was created to breathe life back into the stagnated bass fishing industry. With innovative designs and fresh color concepts we have kept our competitors casing us for over eighteen years. Reaction Innovations continues to develop original concepts to give you an advantage over all competitors.

 
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