ANDRE PIG (2).jpg — man bear pig

Subtle swimming creature bait that gets big bites!

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HOOK TIP.jpg — spicy beaver

This Beaver is the action hero of our lineup!

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SHIVER SHOT 4.35

**OUTSTANDING DROP SHOT AND WEIGHTLESS BAIT.**

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CANADA GLIDE2.jpg — Shiver Glide

The next evolution of the soft plastic jerk bait.

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Trixie Shark video highlights.

LARAME MACHETE.jpg — MACHETE

**Our new swimming worm with a ton of thump!.**

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Follow us @reactioninnovations

Spicy Beaver as a Football Jig Trailer...yes, yes, and YES🎣🐷🏈 #reactioninnovations #spicybeaver #bassfishing

Magic Craw Swirl is a Football Jig STAPLE🎣🎣 #reactioninnovations #bassfishing

Spicy Beaver on the back of a BuzzBait...we approve😉👍🏼🎣 #reactioninnovations #spicybeaver

How about a little Trixie Shark action👀🎣 #reactioninnovations #trixieshark #topwaterfishing

Another Day, another CHUNK Largemouth caught on a Spicy Beaver/Jig combo🔥💯 #reactioninnovations #spicybeaver #bassfishing

We asked Josh to go test this new worm, and he WON on it👀 That answers a lot of our questions!👍🏼🎣 #reactioninnovations #bassfishing #flw

Punching for smallies👍🏼🎣💯 #reactioninnovations #bassfishing

It’s official. The Skinny Dipper will catch anything!

NAME THAT COLOR Sweet Beaver👍🏼🎣 #reactioninnovations #sweetbeaver

Where we make the best lures in the U.S.A.

About us

Founded in 2002 by Andre Moore, Reaction Innovations was created to breathe life back into the stagnated bass fishing industry. With innovative designs and fresh color concepts we have kept our competitors casing us for over eighteen years. Reaction Innovations continues to develop original concepts to give you an advantage over all competitors.

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