pano shot new for 2025
man bear pig
Subtle swimming creature bait that gets big bites!
spicy beaver
This Beaver is the action hero of our lineup!
SHIVER SHOT 4.35
OUTSTANDING DROP SHOT AND WEIGHTLESS BAIT.
Shiver Glide
The next evolution of the soft plastic jerk bait.
Trixie Shark video highlights.
MACHETE
Our new swimming worm with a ton of thump!.
pocket Rocket 5.5
Follow us @reactioninnovations
Where we make the best lures in the U.S.A.
About us
Founded in 2002 by Andre Moore, Reaction Innovations was created to breathe life back into the stagnated bass fishing industry. With innovative designs and fresh color concepts we have kept our competitors casing us for over eighteen years. Reaction Innovations continues to develop original concepts to give you an advantage over all competitors.
